The table shows the average length of YouTube video advertisements by sector and average length of time viewers spent watching these advertisements.
The average length of the advertisements varied from a low of 21. 8 seconds for pharmaceuticals to a high of 66. 7 for public service advertisements. With the exception of government- and technology- related advertisements, in general, products and services which required a large financial commitment tended to have longer advertisements. Entertainments, financial services and travel advertisements, for example, were all twenty eight seconds on average or longer. Less expensive products, on the other hand, such as consumer electronics, clothing and medicines, tended to have shorter advertisements.
Adverts for more expensive products or services also tended to be watched for longer than adverts for less expensive items. Viewers on average watched more than 50 percent of advertisements for entertainment, travel, business and finance. In contrast, viewers tended to watch less government advertisements and advertisements for cheaper goods such as consumer electronics, clothing and medicines.
Overall, length of YouTube video advertisements and length of time spent viewing such advertisements appears to be associated with the perceived cost of the product or service being advertised.
The table
shows
the
average
length
of YouTube video
advertisements
by sector and
average
length
of time viewers spent watching these advertisements.
The
average
length
of the
advertisements
varied from a low of 21. 8 seconds for pharmaceuticals to a high of 66. 7 for public
service
advertisements
.
With the exception of
government
- and technology- related
advertisements
,
in general
,
products
and
services
which required a large financial commitment
tended
to have longer
advertisements
. Entertainments, financial
services
and travel
advertisements
,
for example
, were all
twenty eight
seconds on
average
or longer. Less expensive
products
,
on the other hand
, such as consumer electronics, clothing and medicines,
tended
to have shorter advertisements.
Adverts for more expensive
products
or
services
also
tended
to be
watched
for longer than adverts for less expensive items. Viewers on
average
watched
more than 50 percent of
advertisements
for entertainment, travel, business and finance.
In contrast
, viewers
tended
to
watch
less
government
advertisements
and
advertisements
for cheaper
goods
such as consumer electronics, clothing and medicines.
Overall
,
length
of YouTube video
advertisements
and
length
of time spent viewing such
advertisements
appears to
be associated
with the perceived cost of the
product
or
service
being advertised
.