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How I made market gap hypothesis for MVP with no time and expense

How I made market gap hypothesis for MVP with no time and expense 0nlQO
# Context When I was working for Panic Bear, my leader was planning to launch a MVP which had a full back-end system and design. The problem was, our product was a copied version of an existing player, so we wanted to enhance the usefulness and usability to differentiate from the competitor and optimize user experience as well. My job was defining the gap between user needs and their product Research question: What is the problem that hasn't been solved or not solved good enough, which we can use to differentiate competitors and optimize user experience as well Constraints Why competitor analysis Since we didn't have any research before, user interview might be a good method for exploration. But there was no research before so I had no idea about the target user I decided to conduct competitor analysis for a couple reseason: - By looking at who are our competitors and who is their target users, I can make at least a proto persona to define what problems need to be solved and validate these assumptions in the future - With proto personas, I would have a sense of strengths and weaknesses of competitors to make up the idea of what should we build next. Process Collect data from competitors. Competitor analysis is not all about what features they built, but the problems they are trying to solve and why they come up with the solutions. So I every information I found had to help me understand deeply about their products. I used Simon Sinek’s Golden Circle Simon Sinek’s Golden Circle I started by listing all existing products that might have the same or close to our value proposition. Then I accessed to their landing pages and see why they build this product (aka the problems need to be solved), how they deliver the value and what they build. From the overall product understanding, I dived into their specific features by signing up and using them, then evaluate each feature. ! [https: //s3-us-west-2. amazonaws. com/secure. notion-static. com/a2dbee1d-aca1-4f94-9084-31a3230340d1/Frame_516. png](https: //s3-us-west-2. amazonaws. com/secure. notion-static. com/a2dbee1d-aca1-4f94-9084-31a3230340d1/Frame_516. png) To compare these features I interpret them to use cases and job stories, so that I can compare different features which aim to solve the same problem. These job stories also helped me form proto personas later. Quick and dirty user research To have more realistic user personas, I collected every reviews, feedbacks from any review website I could find and used affinity diagram method to see the patterns of user needs, behaviors, pain points and Affinity diagram I made in Figma Proto user personas From a ton of information I gathered, it might be hard for folks - who didn't join the project- to make sense and build empathy, thus user persona was the best tool to help everyone gain a perspective similar to the user, identify with the user they are designing for and have a direction for making design decisions. There were 3 personas I made in this project. User journey To detect the most crucial problems which haven't been solved good or enough by any competitor, I made a simplified user journey (this idea came from design sprint map), it looked like this Define the market gap hypothesis Based on user needs, pain points and weaknesses from competitors' solution, I narrowed problem list down into a specific problem that was most crucial and underserved pain which we could focus on The Five States of Customer “Pain” by Mike Boysen What's next - Problem validation Since the result came from assumptions with a quick-and-dirty research method. Obviously, It needs to be validated by user research to see if this is a real and valuable problem that worth to be solved before investing a ton of time, effort and cost
# Context

When I was working for Panic Bear, my leader was planning to launch
Use "an" instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
a
MVP which had a full back-
This phrase/word (depending on the context) can be potentially replaced with :
end
system and design. The
You use this word too often, consider replacing it with
problem
was, our
You use this word too often, consider replacing it with
product
was a copied version of an existing player,
so
we wanted to enhance the usefulness and usability to differentiate from the
You use this word too often, consider replacing it with
competitor
and optimize
You use this word too often, consider replacing it with
user
experience as
well
.

My job was defining the gap between
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
needs
and their product

Research question:

What is the
You use this word too often, consider replacing it with
problem
that hasn't been
You use this word too often, consider replacing it with
solved
or not
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solved
This phrase/word (depending on the context) can be potentially replaced with :
good
This phrase/word is too simple and can be replaced with:
enough
, which we can
This phrase/word (depending on the context) can be potentially replaced with :
use
to differentiate
You use this word too often, consider replacing it with
competitors
and optimize
You use this word too often, consider replacing it with
user
experience as
well


Constraints

Why
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competitor
analysis

Since we didn't have any
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research
This phrase/word is too simple and can be replaced with:
before
,
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user
interview might be a
This phrase/word (depending on the context) can be potentially replaced with :
good
method for exploration.
This phrase/word is too simple and can be replaced with:
But
there was no
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research
This phrase/word is too simple and can be replaced with:
before
so
I had no
This phrase/word (depending on the context) can be potentially replaced with :
idea
about the target
Please add a punctuation mark at the end of paragraph
user


I decided to conduct
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competitor
analysis for a couple
Possible spelling mistake found.
reseason
:

Consider using an m-dash in dialogues and enumerations.
-
By looking at who are our
You use this word too often, consider replacing it with
competitors
and who is their target
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users
, I can
This phrase/word (depending on the context) can be potentially replaced with :
make
at least a
Possible spelling mistake found.
proto
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persona
to define what
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problems
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need
to be
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solved
and validate these assumptions in the future

Consider using an m-dash if you do not want to join two words.
-
With
Possible spelling mistake found.
proto
You use this word too often, consider replacing it with
personas
, I would have a sense of strengths and weaknesses of
You use this word too often, consider replacing it with
competitors
to
This phrase/word (depending on the context) can be potentially replaced with :
make
up the
This phrase/word (depending on the context) can be potentially replaced with :
idea
of what should we build
next
.

Process

Collect data from competitors.

Competitor analysis is not all about what features they built,
This phrase/word is too simple and can be replaced with:
but
the
You use this word too often, consider replacing it with
problems
they are trying to solve and why they
This phrase/word (depending on the context) can be potentially replaced with :
come
up with the solutions.
So
I every information I found had to
This phrase/word (depending on the context) can be potentially replaced with :
help
me understand
deeply
about their
You use this word too often, consider replacing it with
products
. I
This phrase/word (depending on the context) can be potentially replaced with :
used
Simon
Possible spelling mistake found.
Sinek
’s Golden
Please add a punctuation mark at the end of paragraph
Circle


Simon
Possible spelling mistake found.
Sinek
’s Golden Circle

I
This phrase/word (depending on the context) can be potentially replaced with :
started
by listing all existing
You use this word too often, consider replacing it with
products
that might have the same or close to our value proposition. Then I accessed to their landing pages and
This phrase/word (depending on the context) can be potentially replaced with :
see
why they build this
You use this word too often, consider replacing it with
product
(aka the
You use this word too often, consider replacing it with
problems
You use this word too often, consider replacing it with
need
to be
You use this word too often, consider replacing it with
solved)
, how they deliver the value and what they build.

From the
overall
You use this word too often, consider replacing it with
product
understanding, I dived into their specific features by signing up and using them, then evaluate each
You use this word too often, consider replacing it with
feature
. ! [
Possible spelling mistake found.
https
: //s3-us-west-2.
This sentence does not start with an uppercase letter
amazonaws
.
This sentence does not start with an uppercase letter
com
/secure.
This sentence does not start with an uppercase letter
notion-static
.
This sentence does not start with an uppercase letter
com
/a2dbee1d-aca1-4f94-9084-31a3230340d1/Frame_516.
This sentence does not start with an uppercase letter
png
](
Possible spelling mistake found.
https
: //s3-us-west-2.
This sentence does not start with an uppercase letter
amazonaws
.
This sentence does not start with an uppercase letter
com
/secure.
This sentence does not start with an uppercase letter
notion-static
.
This sentence does not start with an uppercase letter
com
/a2dbee1d-aca1-4f94-9084-31a3230340d1/Frame_516.
This sentence does not start with an uppercase letter
png
)

To compare these features I interpret them to
This phrase/word (depending on the context) can be potentially replaced with :
use
cases and job stories,
so
that I can compare
This phrase/word is too simple and can be replaced with:
different
features which aim to solve the same
You use this word too often, consider replacing it with
problem
. These job stories
also
This phrase/word (depending on the context) can be potentially replaced with :
helped
me form
Possible spelling mistake found.
proto
You use this word too often, consider replacing it with
personas
later.

Quick and dirty
You use this word too often, consider replacing it with
user
research

To have more realistic
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
personas
, I collected every
The noun should be probably in the singular form: "review"?
reviews
, feedbacks from any review website I could find and
This phrase/word (depending on the context) can be potentially replaced with :
used
affinity diagram method to
This phrase/word (depending on the context) can be potentially replaced with :
see
the patterns of
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
needs
, behaviors,
You use this word too often, consider replacing it with
pain
points and

Affinity diagram I made in Figma

Possible spelling mistake found.
Proto
You use this word too often, consider replacing it with
user
personas

From a ton of information I gathered, it might be
This phrase/word (depending on the context) can be potentially replaced with :
hard
for folks
Consider using an m-dash if you do not want to join two words.
-
who didn't
This phrase/word (depending on the context) can be potentially replaced with :
join
the project- to
This phrase/word (depending on the context) can be potentially replaced with :
make
sense and build empathy,
thus
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
persona
was the best tool to
This phrase/word (depending on the context) can be potentially replaced with :
help
everyone gain a perspective similar to the
You use this word too often, consider replacing it with
user
, identify with the
You use this word too often, consider replacing it with
user
they are designing for and have a direction for making design decisions.

There were 3
You use this word too often, consider replacing it with
personas
I made in this project.

User journey

To detect the most crucial
You use this word too often, consider replacing it with
problems
which haven't been
You use this word too often, consider replacing it with
solved
This phrase/word (depending on the context) can be potentially replaced with :
good
or
This phrase/word is too simple and can be replaced with:
enough
by any
You use this word too often, consider replacing it with
competitor
, I made a simplified
You use this word too often, consider replacing it with
user
journey (this
This phrase/word (depending on the context) can be potentially replaced with :
idea
came from design sprint map), it looked like this

Define the market gap hypothesis

Based on
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
needs
,
You use this word too often, consider replacing it with
pain
points and weaknesses from competitors' solution, I narrowed
You use this word too often, consider replacing it with
problem
list down into a specific
You use this word too often, consider replacing it with
problem
that was most crucial and underserved
You use this word too often, consider replacing it with
pain
which we could focus on

The Five States of Customer
You use this word too often, consider replacing it with
“Pain”
by Mike
Possible spelling mistake found.
Boysen


What's
next
Consider using an m-dash if you do not want to join two words.
-
You use this word too often, consider replacing it with
Problem
validation

“Since” at the beginning of a sentence usually requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
Since
the result came from assumptions with a quick-and-dirty
You use this word too often, consider replacing it with
research
method.
Obviously
, It
You use this word too often, consider replacing it with
needs
to
be validated
by
You use this word too often, consider replacing it with
user
You use this word too often, consider replacing it with
research
to
This phrase/word (depending on the context) can be potentially replaced with :
see
if this is a real and valuable
You use this word too often, consider replacing it with
problem
that worth to be
You use this word too often, consider replacing it with
solved
This phrase/word is too simple and can be replaced with:
before
investing a ton of time, effort and cost
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IELTS speaking How I made market gap hypothesis for MVP with no time and expense

Speaking
  American English
30 paragraphs
626 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
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    Vary your linking phrases using synonyms
Lexical Resource: 5.0
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  • Check your work for spelling and word formation mistakes
Grammatical Range: 5.5
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  • Check your writing for errors
Task Achievement: 5.0
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