Advertising is the soul of marketing. While some people consider that the quality of the product is its best promoter, rather than special advertising campaigns, others claim that any kind of product, no matter how good or bad it is, it should be promoted through ads. This essay will discuss both views in more details.
To begin with, some people think that a good product does not need advertisement to be sold. They might think that if people are pleased they will buy it again and will spread the word around. Furthermore, in time, the product will become a brand, and this will become the ad itself. For example, Sony is a Japanese company which sells electronic devices. They are famous for the amazing quality standards of their products. In addition, it could be said that half of the price is just the brand. So, there are some things that do not need ads to be known and sold because people trust the brand.
On the other hand, others believe that anything should be promoted by advertisements. No matter how good a product is it should be put in a special light to fulfil its task on the market. Moreover, the big companies are investing a great amount of money in advertising, even if they know their standards are excellent. For example, companies like Mercedes, Ford, Toyota, have intense commercial campaigns even if they are extremely popular around the world and people buy their cars anyway. To put it short, all the features need to be sustained by an advertisement for a better selling.
In conclusion, marketing without advertising is difficult to imagine nowadays. Even if some people claim that quality does not need an ad to be sold, reality shows us that, in fact, it is needed to promote things. In my opinion, the condition of a product is important in the long term for a good marketing. However, even the best products need to be promoted in order to stay in line with their competitors on the market. After all, the better the product is, the better the ad will have to be.
Advertising is the soul of marketing. While
some
people
consider that the quality of the
product
is its best promoter,
rather
than special advertising campaigns, others claim that any kind of
product
, no matter how
good
or
bad
it is, it should
be promoted
through ads. This essay will discuss both views in more
details
.
To
begin
with,
some
people
think
that a
good
product
does not
need
advertisement to
be sold
. They might
think
that if
people
are
pleased
they will
buy
it again and will spread the word around.
Furthermore
, in time, the
product
will become a brand, and this will become the ad itself.
For example
, Sony is a Japanese
company
which sells electronic devices. They are
famous
for the amazing quality standards of their
products
.
In addition
, it could
be said
that half of the price is
just
the brand.
So
, there are
some
things that do not
need
ads to
be known
and sold
because
people
trust the brand.
On the other hand
, others believe that anything should
be promoted
by advertisements. No matter how
good
a
product
is it should
be put
in a special light to fulfil its task on the market.
Moreover
, the
big
companies
are investing a great amount of money in advertising, even if they know their standards are excellent.
For example
,
companies
like Mercedes, Ford, Toyota, have intense commercial campaigns even if they are
extremely
popular around the world and
people
buy
their cars anyway. To put it short, all the features
need
to
be sustained
by an advertisement for a better selling.
In conclusion
, marketing without advertising is difficult to imagine nowadays. Even if
some
people
claim that quality does not
need
an ad to
be sold
, reality
shows
us that, in fact, it
is needed
to promote things. In my opinion, the condition of a
product
is
important
in the long term for a
good
marketing.
However
, even the best
products
need
to
be promoted
in order to stay in line with their competitors on the market.
After all
, the better the
product
is, the better the ad will
have to
be.