Advertisement is one of the marketing channels used by sellers to attract buyers, advertising main purpose is to inform buyers about their products and it can be in various forms like billboards, TV media, radio, newspaper, and the internet.
Generally advertisements target certain group of people to buy the products, this group in marketing is called targeted segment, so not all ads are effective to all people in the same way.
Advertising is like anything in the world, it has advantages and disadvantages.
First let us talk about its advantages, sellers use this marketing channel in order to inform their customers with their products, so that they can increase their profits, on the other hand for buyers or customers advertisement's advantages is to get information about products in the market that can help them in their lives or satisfy their needs.
Advertising's disadvantages are so many, for example some ads may persuade certain category of people to buy their products, which they are in no need of them, these categories can be children where ads on toys, food and sweets, women where ads on clothes and other stuff as well, another disadvantage specially advertising on the world wide web is the usage of personal and private information of people on many websites including Facebook, twitter & Instagram, they use these information to personalize ads for each person.
Finally advertising is a two edged sword, it gives people information on products that can help them in their lives, in other words make their lives easier, and it can persuade them psychologically to buy stuff they don't need.
Advertisement is one of the marketing channels
used
by sellers to attract buyers, advertising main purpose is to inform buyers about their
products and
it can be in various forms like billboards, TV media, radio, newspaper, and the internet.
Generally
advertisements target certain group of
people
to
buy
the
products
, this group in marketing
is called
targeted segment,
so
not all ads are effective to all
people
in the same way
.
Advertising is like anything in the world, it has advantages and disadvantages.
First
let
us talk about its advantages, sellers
use
this marketing channel in order to inform their customers with their
products
,
so
that they can increase their profits,
on the other hand
for buyers or customers advertisement's advantages is to
get
information
about
products
in the market that can
help
them in their
lives
or satisfy their needs.
Advertising's disadvantages are
so
many
,
for example
some
ads may persuade certain category of
people
to
buy
their
products
, which they are in no need of them, these categories can be children where ads on toys, food and sweets, women where ads on clothes and other stuff
as well
, another disadvantage
specially
advertising on the
world wide web
is the usage of personal and private
information
of
people
on
many
websites including Facebook,
twitter
& Instagram, they
use
these
information
to personalize ads for each person.
Finally
advertising is a
two edged
sword, it gives
people
information
on
products
that can
help
them in their
lives
,
in other words
make
their
lives
easier, and it can persuade them
psychologically
to
buy
stuff they don't need.