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Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Although many would argue that advertisements introduce new products to us to help improve our lives, I think that advertisement influences us to purchase things that really we do not need. Marketing executives use appealing advertising strategies to influence consumers to purchase their products. An example is the strategy used by supermarkets to attract kids by placing candies and sweets on the lower shelves and near the counters to remind kids about the products. Advertisers also intoduce new product features on their products and sell them to their targeted audiences majorly selling on the differential features which are not usually necessary. For example, the new I phone XS max which is being marketed stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features. As a result of these focus on the new features, many people are trying to get the new iphone X max which functions just like its predecessor the iphone X. Another strategy that advertising banks on is mind psychology. Advertisments will promote sle on products and influence the consumer to purchase the products with the notion of buying the product at a more affordable cost. For example, during black friday, most stores will put sale on their products and indicate. 99 prices which plays with the consumers mind to think that the prices are significantly reduced. Consequently, most products are sold during these sales and usually at around the usual cost. In conclusion, our purchasing behaviours and patterns are heavily influenced by many factors including but not limited to advertising strategies used.
Although
many
would argue that advertisements introduce
new
products
to us to
help
improve
our
lives
, I
think
that advertisement influences us to
purchase
things that
really
we do not need.

Marketing executives
use
appealing advertising
strategies
to influence consumers to
purchase
their
products
. An example is the
strategy
used
by supermarkets to attract kids by placing candies and sweets on the lower shelves and near the counters to remind kids about the products.

Advertisers
also
intoduce
new
product
features on their
products
and sell them to their targeted audiences
majorly
selling on the differential features which are not
usually
necessary.
For example
, the
new
I phone XS max which is
being marketed
stunning Super Retina displays, a faster and
improved
dual camera system that offers breakthrough photo and video features.
As a result
of these focus on the
new
features,
many
people
are trying to
get
the
new
iphone
X max which functions
just
like its predecessor the
iphone
X.

Another
strategy
that advertising banks on is mind psychology.
Advertisments
will promote
sle
on
products
and influence the consumer to
purchase
the
products
with the notion of buying the
product
at a more affordable cost.
For example
, during
black friday
, most stores will put sale on their
products
and indicate. 99 prices which plays with the consumers mind to
think
that the prices are
significantly
reduced
.
Consequently
, most
products
are sold
during these sales and
usually
at around the usual cost.

In conclusion
, our purchasing
behaviours
and patterns are
heavily
influenced by
many
factors including
but
not limited to advertising
strategies
used
.
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IELTS essay Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Essay
  American English
5 paragraphs
263 words
6.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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    Currently is not available
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