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SOME ANTECEDENTS OF INTENTION TO REPURCHASE ESERVICES: A STUDY ON E-TOURISM

SOME ANTECEDENTS OF INTENTION TO REPURCHASE ESERVICES: A STUDY ON E-TOURISM Lr3d1

The trends apply e-commerce solutions in the travel and tourism industry becoming popular in over the world. E-tourism firm must promote its e-service in this fiercely competitive e-commerce environment. However, repurchasing behavior of customers in e-tourism has scarcely been investigated. The measurement models of the variables are not unified and essential variables as like trust, perceived value, and stickiness, need more research in order to achieve a comprehensive model of repurchase intention. This paper aim to provide empirical guidance on those antecedents and consequences of intention to repurchase e-tourism. Structural equation modeling (SEM) using ADANCO software was employed to analyze the data from 293 respondents whom were randomly collected from e-tourism users in Vietnam. The main findings show that stickiness and perceived value significantly influence on tourists’ repurchase intentions. Users' trust has a positive effect on perceived value and stickiness. EWOM referral is found to positively influence users' perceived value and trust. However, the impact of system quality on perceived value is surprisingly not significant. The mediating roles of stickiness between perceived value and intention to repurchase are confirmed. The findings and recommendation from this study are expected to support marketers and tourism providers to develop fascinated e-tourism for tourists. It is necessary to deliver effective communication during a service encounter and promote aspects related to perceived value.

The trends apply e-commerce solutions in the travel and tourism industry becoming popular in over the world. E-tourism firm This phrase/word (depending on the context) can be potentially replaced with :require
must
 promote its e-service in this fiercely
 competitive e-commerce environment. However
, repurchasing behavior of customers in e-tourism has scarcely
been investigated
. The measurement models of the variables are not unified and essential variables as like trust, You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
, and stickiness, need more research in order to achieve a comprehensive model of repurchase You use this word too often, consider replacing it withaimmotiveplanobjectivehopepurpose
intention
. This paper aim to provide empirical guidance on those antecedents and consequences of You use this word too often, consider replacing it withaimmotiveplanobjectivehopepurpose
intention
 to repurchase e-tourism. Structural equation modeling (SEM) using Possible spelling mistake found.ADA NCO
ADANCO
 software was employed
 to analyze the data from 293 respondents whom were randomly
 collected from e-tourism users in Vietnam. The main findings This phrase/word (depending on the context) can be potentially replaced with :demonstrateportrayindicatedisplay
show
 that stickiness and You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
significantly
 influence on tourists’ repurchase intentions. Users' trust has a This phrase/word is too simple and can be replaced with:beneficial
positive
 effect on You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
 and stickiness. Possible spelling mistake found.EW OM
EWOM
 referral is found
 to positively
 influence users' You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
 and trust. However
, the impact of system quality on You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
 is surprisingly
 not significant. The mediating roles of stickiness between You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
 and You use this word too often, consider replacing it withaimmotiveplanobjectivehopepurpose
intention
 to repurchase are confirmed
. The findings and recommendation from this study are This phrase/word (depending on the context) can be potentially replaced with :anticipated
expected
 to support marketers and tourism providers to develop fascinated e-tourism for tourists. It is necessary to deliver effective communication during a service encounter and promote aspects related to You use this word too often, consider replacing it withrecognizedanticipated
perceived
You use this word too often, consider replacing it withprofitpricerateamountcostexpense
value
. 