Marketing and communication activities include all the activities to discover the need of the customers and find the ways to meet that demand effectively. From market, many researches set up on purpose looking for potential customers. Creating advertising messages that can connect with customers, designating the appropriate communication channels to convey the brand’s message… are all accountable for marketing.
Marketing communication has evolved over the years, mainly due to changes coming from purchasers that affect businesses. Marketing concepts have been adapted more to suit current needs. Digital marketing has created great penetration for the e-commerce industry. With the origination of the key of marketing concepts, the focus on business shifted from hard sales to identify what the customer needs. Making exactly decisions to demand and develop the long-term with customer relationships. Long by serving their changing needs. Marketing concepts lead to the establishment of a separated marketing department within companies. Today, many companies have restructured them into marketing companies. Where each employee contributes the satisfaction to the customer, and regardless of whether or not they are marketers.
The latest marketing concepts are entirely dependent on the researches on the market that helps identify segments, scales, target markets and customer’s need… Then, using the correct marketing mix, marketing groups make decisions that lead to customer’s satisfaction
The various forms of marketing will make the consumer market more attractive. If the economy is so strong, it will grow up under these powerful support tools.
Marketing
and communication activities include all the activities to discover the
need
of the
customers
and find the ways to
meet
that demand
effectively
. From
market
,
many
researches set up on purpose looking for potential
customers
. Creating advertising messages that can connect with
customers
, designating the appropriate communication channels to convey the brand’s message… are all accountable for marketing.
Marketing communication has evolved over the years,
mainly
due to
changes
coming from purchasers that affect businesses.
Marketing
concepts
have
been adapted
more to suit
current
needs
. Digital
marketing
has created great penetration for the e-commerce industry. With the origination of the key of
marketing
concepts
, the focus on business shifted from
hard
sales to identify what the
customer
needs
. Making exactly decisions to demand and develop the long-term with
customer
relationships. Long by serving their changing
needs
.
Marketing
concepts
lead to the establishment of a separated
marketing
department within
companies
.
Today
,
many
companies
have restructured them into
marketing
companies
. Where each employee contributes the satisfaction to the
customer
, and regardless of
whether or not
they are marketers.
The latest
marketing
concepts
are
entirely
dependent on the researches on the
market
that
helps
identify segments, scales, target markets and
customer’s
need…
Then, using the correct
marketing
mix,
marketing
groups
make
decisions that lead to
customer’s
satisfaction
The various forms of
marketing
will
make
the consumer
market
more attractive. If the economy is
so
strong, it will grow up under these powerful support tools.