ADVERTISEMENTS HAVE BECOME POPULAR IN THE RECENT TIMES. NOWADAYS, NUMEROUS SPORTS PERSONALITIES ARE SEEN PROMOTING VARIOUS SPORTS PRODUCTS. THIS ESSAY WILL DISCUSS BOTH ADVANATGES AND DISADVANTAGES OF THIS TREND. THE MOST IMPORTANT BENEFIT OF PLAYERS PROMOTING THE SPORTS PRODUCT IS THAT IT INSTILLS A CERTAIN AMOUNT OF CONFIDENCE IN THE PUBLIC. FOR EXAMPLE, WHEN THE FAMOUS CRICKET PERSONALITY SACHIN TENDULKAR ADVERTISED THE ENERGY DRINK BOOST, PEOPLE BELIEVED HE USES THE PRODUCT HIMSELF. MOREOVER, STUDIES HAVE SHOWN THAT SPORTS PRODUCTS HAVE BETTER SALES WHEN SPORTS CELEBRITITES ARE SEEN ENDORSING THE PRODUCT RATHER THAN A FILM STAR OR ANY OTHER PERSON. IN ADDITION, PEOPLE INTRESTED IN SPORTS FOLLOW THEIR ICONS IN SOCIAL MEDIA AND THEREBY GET INFLUENCED TO BUY PRODUCTS THEY PROMOTE. THEREFORE, IT IS ADVANTEGEOUS TO THE COMPANY IF A SPORTS PLAYER ENDORSES THEIR PRODUCT. THE DOWNFALL OF THIS PATTERN IS THAT, PROMOTION OF PRODUCTS BY CELEBRRITIES THAT THEY PERSONALLY DO NOT USE MAY EQUATE TO MISUSING THE TRUST THE PLACED BY PEOPLE. FOR EXAMPLE, THE TAGLINE OF BOOST IS THAT" BOOST IS THE SECRET OF MY ENERGY", THE PLAYERS WHO PROMOTED THE DRINK USES THIS TAGLINE WHICH MAKES PUBLIC BELIEVE THAT PALYERS IN REAL LIFE USE THESE PRODUCTS AND GUARANTEES THE OUTCOME FROM THESE GOODS. HENCE, PRODUCT ENDORSEMENTS CAN BE SEEN AS WAY OF BREAKING THE TRUST COMMON PEOPLE PLACE. TO CONCLUDE, ADVERTISING OF SPORTS PRODUCTS BY PLAYERS HAS BOTH ADVANTAGES AND DISADVANTAGES. HOWEVER THE ADVANATAGES LIKE MORE SALES AND PUBLCITY OUTWEIGHS THE DISADVANTAGE OF MISUSING POWER.
ADVERTISEMENTS HAVE BECOME POPULAR IN THE RECENT TIMES. NOWADAYS, NUMEROUS
SPORTS
PERSONALITIES ARE
SEEN
PROMOTING VARIOUS
SPORTS
PRODUCTS
. THIS ESSAY WILL DISCUSS BOTH
ADVANATGES
AND DISADVANTAGES OF THIS TREND. THE MOST
IMPORTANT
BENEFIT OF
PLAYERS
PROMOTING THE
SPORTS
PRODUCT
IS THAT IT INSTILLS A CERTAIN AMOUNT OF CONFIDENCE IN THE PUBLIC.
FOR EXAMPLE
, WHEN THE
FAMOUS
CRICKET PERSONALITY
SACHIN
TENDULKAR
ADVERTISED THE ENERGY DRINK BOOST,
PEOPLE
BELIEVED HE
USES
THE
PRODUCT
HIMSELF.
MOREOVER
, STUDIES HAVE SHOWN THAT
SPORTS
PRODUCTS
HAVE BETTER SALES WHEN
SPORTS
CELEBRITITES
ARE
SEEN
ENDORSING THE
PRODUCT
RATHER
THAN A FILM STAR OR ANY OTHER PERSON.
IN ADDITION
,
PEOPLE
INTRESTED
IN
SPORTS
FOLLOW THEIR ICONS IN SOCIAL MEDIA AND THEREBY
GET
INFLUENCED TO
BUY
PRODUCTS
THEY PROMOTE.
THEREFORE
, IT IS
ADVANTEGEOUS
TO THE
COMPANY
IF A
SPORTS
PLAYER
ENDORSES THEIR
PRODUCT
. THE DOWNFALL OF THIS PATTERN IS THAT, PROMOTION OF
PRODUCTS
BY
CELEBRRITIES
THAT THEY
PERSONALLY
DO NOT
USE
MAY EQUATE TO MISUSING THE TRUST THE PLACED BY
PEOPLE
.
FOR EXAMPLE
, THE TAGLINE OF BOOST IS THAT
"
BOOST IS THE SECRET OF MY ENERGY
"
, THE
PLAYERS
WHO PROMOTED THE DRINK
USES
THIS TAGLINE WHICH
MAKES
PUBLIC BELIEVE THAT
PALYERS
IN REAL LIFE
USE
THESE
PRODUCTS
AND GUARANTEES THE OUTCOME FROM THESE
GOODS
.
HENCE
,
PRODUCT
ENDORSEMENTS CAN BE
SEEN
AS WAY OF BREAKING THE TRUST COMMON
PEOPLE
PLACE.
TO CONCLUDE
, ADVERTISING OF
SPORTS
PRODUCTS
BY
PLAYERS
HAS BOTH ADVANTAGES AND DISADVANTAGES.
HOWEVER
THE
ADVANATAGES
LIKE MORE SALES AND
PUBLCITY
OUTWEIGHS THE DISADVANTAGE OF MISUSING POWER.