These days, the most famous and popular global events are sporting competitions, such as the Olympic Games and the football World Cup. In the events, people from all over the world compete against each other to win honours for themselves and their countries. Naturally, because these international competitions involve so many people, they are very large and complex events. This means that they are also very expensive to host. Despite this expense, however, a competition to host these events is very fierce, for various reasons.
The first and most important reason why cities compete to host international sporting events is prestige. Governments and city officials are aware that hosting a large international sporting event will lift a city's profile and give that city a lot of positive publicity. For example, when Sydney hosted the 2000 Olympic Games, journalist from all over the world came to Australia. As well as writing or talking about the Olympic events, these journalists also mentioned the host city and the host country. This resulted in a lot of free, positive publicity for Sydney and Australia. Therefore, governments hope that hosting an international event will result in favourable media coverage and greater prestige for the host city and country.
Related to this first reason is another benefit of hosting an international sporting event, and that is tourism. Governments hope to attract more tourists and increase earnings from tourism. This can be seen in the short-term, with an increase in visitors attending the sporting event itself, and later, with an increased number of tourists visiting because they have heard about the city or country which hosted the event.
In conclusion, it is benefits such as these which encourage governments and city officials to apply to host international sporting events. This is despite the expense involved in holding these competitions.
These days, the most
famous
and popular global
events
are sporting
competitions
, such as the Olympic Games and the football World Cup. In the
events
,
people
from all over the world compete against each other to win
honours
for themselves and their countries.
Naturally
,
because
these
international
competitions
involve
so
many
people
, they are
very
large and complex
events
. This means that they are
also
very
expensive to
host
. Despite this expense,
however
, a
competition
to
host
these
events
is
very
fierce, for various reasons.
The
first
and most
important
reason why
cities
compete to
host
international
sporting
events
is prestige.
Governments
and city officials are aware that hosting a large
international
sporting
event
will lift a city's profile and give that city
a lot of
positive
publicity.
For example
, when Sydney hosted the 2000 Olympic Games, journalist from all over the world came to Australia.
As well
as writing or talking about the Olympic
events
, these journalists
also
mentioned the
host
city and the
host
country. This resulted in
a lot of
free,
positive
publicity for Sydney and Australia.
Therefore
,
governments
hope that hosting an
international
event
will result in
favourable
media coverage and greater prestige for the
host
city and country.
Related to this
first
reason is another benefit of hosting an
international
sporting
event
, and
that is
tourism.
Governments
hope to attract more tourists and increase earnings from tourism. This can be
seen
in the short-term, with an increase in visitors attending the sporting
event
itself, and later, with an increased number of tourists visiting
because
they have heard about the city or country which hosted the
event
.
In conclusion
, it is benefits such as these which encourage
governments
and city officials to apply to
host
international
sporting
events
. This is despite the expense involved in holding these
competitions
.