Wherever we go we constantly see different ads; in the form of banners, flyers, on the radio, and now even as we scroll through social media. There is simple no running away from it. Givin that fact, there is no surprise that many people find themselves buying a numbre of products they have no use of.
Advertising is one of the first principles that are taught in any business school or markeing course. It is also believed to be the reason behind the sucess and failure of any product or sevice. An ad used to be about solving a common problem through the use of a product, or an announcement of a sale to attract more customers to a store. However, today an ad is designed to make you feel as if you are missing something and pushes you to take action, which is obviously buying the prodoct advertised. Mass marketing and advertising has made every peroson watching the ad part of an unintended target audience.
For example, many people have no use for a professional high end camera, but Canon ads shows you that you can see life in a better quality and make memories unforgettable if you buy their new camera. Even though 80% of the targeted audience have no use for such a product, they would still go buy it because of how the advert made them feel while watching it. As a result, the victums of the ad end up wasting their money on a product, which they will only use for a couple of weeks before it ends us on a dusty shelve.
Advertising should be better targeted and more specific. Especially with the new advancments in the feild of digital marketing, targeting specific audiences has never been easier. So in conclusion, businesses should learn to whom they need to offer their product or services before launching and advert, that way they can help people become more mindful while purchasing products.
Wherever we go we
constantly
see
different
ads; in the form of banners, flyers, on the radio, and
now
even as we scroll through social media. There is simple no running away from it.
Givin
that fact, there is no surprise that
many
people
find themselves buying a
numbre
of
products
they have no
use
of.
Advertising is one of the
first
principles that
are taught
in any business school or
markeing
course. It is
also
believed to be the reason behind the
sucess
and failure of any
product
or
sevice
. An ad
used
to be about solving a common problem through the
use
of a
product
, or an announcement of a sale to attract more customers to a store.
However
,
today
an ad
is designed
to
make
you feel as if you are missing something and pushes you to take action, which is
obviously
buying the
prodoct
advertised. Mass marketing and advertising has made every
peroson
watching the ad part of an unintended target audience.
For example
,
many
people
have no
use
for a professional high
end
camera,
but
Canon ads
shows
you that you can
see
life in a better quality and
make
memories unforgettable if you
buy
their new camera.
Even though
80% of the targeted audience have no
use
for such a
product
, they would
still
go
buy
it
because
of how the advert made them feel while watching it.
As a result
, the
victums
of the ad
end
up wasting their money on a
product
, which they will
only
use
for a couple of weeks
before
it ends us on a dusty
shelve
.
Advertising should be better targeted and more specific.
Especially
with the new
advancments
in the
feild
of digital marketing, targeting specific audiences has never been easier.
So
in conclusion
, businesses should learn to whom they need to offer their
product
or services
before
launching and advert, that way they can
help
people
become more mindful while purchasing
products
.