The table illustrates how much money was spent on five formats of advertising of four distinct car companies in the UK in 2002.
Overall, Renault generally devoted the largest amount of money to advertising activities. In addition, TV was the most popular advertising type, while the opposite was true for cinema advertising.
In 2002, Certirizine allotted $70 million for TV advertisement, while Vauxhall invested $65 million in the same platform. Meanwhile, the figures for Renault and Rover were relatively lower, with $59 million for the former and $45 million for the latter. Regarding press advertising, the amount of money spent on this format by Renault was $45 million, which was slightly higher than that of Rover, at $38 million. By contrast, the figures for Vauxhall and Cetirizine were only $8 million and $12 million respectively.
Cinema advertising and outdoor promotion were paid an insignificant amount of money, with under $10
The table illustrates how much
money
was spent
on five formats of advertising of four distinct car
companies
in the UK in 2002.
Overall
, Renault
generally
devoted the largest amount of
money
to advertising activities.
In addition
, TV was the most popular advertising type, while the opposite was true for cinema advertising.
In 2002,
Certirizine
allotted $70
million
for TV advertisement, while
Vauxhall
invested $65
million
in the same platform. Meanwhile, the figures for Renault and Rover were
relatively
lower, with $59
million
for the former and $45
million
for the latter. Regarding press advertising, the amount of
money
spent on this format by Renault was $45
million
, which was
slightly
higher than that of Rover, at $38
million
. By contrast, the figures for
Vauxhall
and
Cetirizine
were
only
$8
million
and $12
million
respectively
.
Cinema advertising and outdoor promotion
were paid
an insignificant amount of
money
, with under $10