This pie chart illustrates the proportion of ad expenditures by six different kinds of media over a period of 2012-2017 in India.
Overall, TV and Print being the most favorable ad spending by Media where half of the money spent on these two. And, Cinema being the least favorable expenditure. Similarly, There is a large difference in digital over the period of 5 years.
Firstly, The amount of money spent by media on Tv in 2012 is 43% and it rose to about 45% in 2017. Similarly, The approximate expenditure for Print in 2012 is 38% and it had a decline of 30% in 2017. Meanwhile, the amount spent on Digital had a increase in proportion from 6% to 15% from 2012-2017 respectively.
Secondly, there is no much expenditure made on Outdoor media type which remained 5% over the period of 5 years. Whereas, Radio saw a decline in numbers from 7% to 4% respectively. There has been no money spent on ad in cinema.
This pie chart illustrates the proportion of ad
expenditures
by six
different
kinds of
media
over a period of 2012-2017 in India.
Overall
, TV and Print being the most favorable ad spending by
Media
where half of the money
spent
on these two. And, Cinema being the least favorable
expenditure
.
Similarly
, There is a large difference in digital over the period of 5 years.
Firstly
, The amount of money
spent
by
media
on
Tv
in 2012 is 43% and it rose to about 45% in 2017.
Similarly
, The approximate
expenditure
for Print in 2012 is 38% and it had a decline of 30% in 2017. Meanwhile, the amount
spent
on Digital had
a
increase in proportion from 6% to 15% from 2012-2017
respectively
.
Secondly
, there is
no
much
expenditure
made on Outdoor
media
type which remained 5% over the period of 5 years.
Whereas
, Radio
saw
a decline in numbers from 7% to 4%
respectively
. There has been no money
spent
on ad in cinema.