The table shows that men and women choose Tesco for similar reasons, mainly the distance from home, the good reputation of the supermarket and the parking facilities
While the main reason for men is that Tesco is near their home (27 respondents), the top reason for women is the good reputation of the supermarket (22 respondents). Location was a close second, however, and parking was mentioned by the same number (20). Many men similarly rated reputation and parking as major factors (17 and 21 respectively)
Competitive prices were also a significant factor for men and women, while both the friendly staff and the 24-hour opening hours were of low significance. In fact, no woman mentioned the letter as being significant, while only 4 men chose it as the main reason
It is striking that both the ranking of the factors and the numbers of respondents is very similar for both men and woman
The table
shows
that
men
and women choose
Tesco
for similar reasons,
mainly
the distance from home, the
good
reputation of the supermarket and the parking facilities
While the main reason for
men
is that
Tesco
is near their home (27 respondents), the top reason for women is the
good
reputation of the supermarket (22 respondents). Location was a close second,
however
, and parking
was mentioned
by the same number (20).
Many
men
similarly
rated reputation and parking as major factors (17 and 21
respectively
)
Competitive prices were
also
a significant factor for
men
and women, while both the friendly staff and the 24-hour opening hours were of low significance. In fact, no woman mentioned the letter as being significant, while
only
4
men
chose it as the main reason
It is striking that both the ranking of the factors and the numbers of respondents is
very
similar for both
men
and
woman