The entrance of transnational companies

At a time when the country is developing rapidly, the government provides numerous possibilities for new business ideas and establishes conditions for entrepreneurs to strengthen neighborly connections with foreign countries based on external economic reasons. A lot of breakthroughs in the sector of business, which is today the backbone of the Uzbek nation, are worth mentioning. Today, we are optimistic that foreign investors in Uzbekistan will promote their little investments, as well as a number of businesses that have become popular in the country. As a result, we seek to throw light on this subject, taking into account all available information and opinions. Privatization, deregulation, and liberalization provide firms more freedom to achieve their objectives. As a result of international agreements, businesses now have more freedom to operate internationally. Should this expansion of corporate responsibility be accompanied by a growth in activity, space, and rights? Transnational corporations (TNCs) are one of the main drivers of globalization, hence this topic receives a lot of attention on the world stage. They are also seen as the main beneficiaries of investment and trade liberalization, with increasing clout over the global economy and its different components. The word "social responsibility" encapsulates the search for a solution to this problem. It implies that corporations bear responsibilities that go beyond those imposed by individual countries and international accords. Given the economic and social shocks that come with globalization, TNCs should take on more social responsibility. – if not addressed — might jeopardize the basic framework through which companies construct their global manufacturing systems. Effect According to Pukthuanthog and Walker (2007), anyone doing business in a foreign country must be knowledgeable of and attentive to that country's culture. Because one of the fundamental aims of marketing is to meet customers' culturally learned demands, a full grasp of consumers' social and cultural influences, as well as the elements that influence their purchase decisions, is crucial to cross-cultural marketing success. Respect and comprehension of another culture, as well as the capacity to identify their own cultural mores (values), distinguish great global marketers from their less successful competitors (Bowman and Okuda, 1985). The most challenging issue that foreign enterprises have is learning how to advertise items and deal with customers in rapidly increasing worldwide markets (Miles, 1995). Global marketers will only be successful if they take on the challenge of understanding culture and how it affects strategic global market strategy and execution. In terms of the impact of culture on people, a global marketer would focus on addressing the complexities of cross-cultural consumer behavior by developing theories and models that explain cultural influences, consumer needs, and consumer behavior, as well as developing methods to compare and contrast consumers and buyers across cultures and their behaviors. Uzbekistan's reforms are currently in full gear, with more than 200 foreign enterprises doing business there. Coke, the Uzbek people's favorite drink, has been in business since 1991 and has had amazing success. Coca-Cola, Sprite, and Fanta beverages are enjoyed by 47 percent of the population of this country, and this number is rising year after year. The Coca-Cola brand is continually evolving its little marketing style among the public, ensuring that the culture's small approach continues with the following steps. We see Coke advertisements on Uzbek television every year before all national, secular, and Islamic holidays, and one of the reasons for the brand's popularity is that it creates a commercial for drinks that appeals to everyone, and I believe it has paid off. You can't image a pre-holiday meal at Coke, and we can get these items at all supermarkets, cafés, and amusement centers. Coca-Cola also airs videos that reflect Uzbek traditions; for example, on the eve of Navruz, we may see the Coke brand on Uzbek television at a table decorated with Uzbek flags. These items are gaining popularity due to their flavor. In today's fast changing information age, technology plays a critical role. Apple products, which are well-known throughout the world, have gained popularity among Uzbeks and have become a favorite among all consumers. Apple Inc. 's organizational culture is critical to the company's long-term success. The business philosophy, values, beliefs, and related behaviors of employees are established and maintained through the organizational or corporate culture of a corporation. This business research case demonstrates how Apple's corporate culture allows human resources to support a variety of strategic goals. The company's cultural qualities, for example, are matched with a desire to innovate, which is a key component in determining business competitiveness in the information technology, online services, and consumer electronics industries. This business condition promotes the achievement of Apple Inc. 's corporate mission and vision statements, thanks to the organizational culture. The corporation has continued to improve its cultural qualities under the leadership of Steve Jobs and, more recently, Tim Cook, in order to increase human resource support for business relevance in various markets throughout the world. Apple's company culture is shaped and used as a tool in order to achieve success and strategic management. Apple is becoming more popular by the day, accounting for 56 percent of all sales. However, we have yet to see any advertisements for this brand on television, despite the fact that this product deserves to be seen by all Uzbeks. We have the potential to be This is due to the fact that it has become a national tradition, and the demand for telephones is rising.