The pie charts compare the expenditure on ads by various types of media in India from 2012 to 2017. From 2012 to 2017, there was an increase of 43% to 45% expenditure from television. In contrast, there was an 8% decrease in printed media. Additionally, digital media made up a short 6% of ad expenditure, which significantly increased to 15% in 2017. On the other hand, radio media, which spent 7% in 2012, had a decline to 4% in 2017. Although numerous types of media have shown growth, outdoor media remained at a constant 5% expenditure throughout the given time period. Henceforth, we can see how trends have caused India's social culture to shift to social media.
The pie charts compare the
expenditure
on ads by various types of
media
in India from 2012 to 2017. From 2012 to 2017, there was an increase of 43% to 45%
expenditure
from television.
In contrast
, there was an 8% decrease in printed
media
.
Additionally
, digital
media
made up a short 6% of ad
expenditure
, which
significantly
increased to 15% in 2017.
On the other hand
, radio
media
, which spent 7% in 2012, had a decline to 4% in 2017. Although numerous types of
media
have shown growth, outdoor
media
remained at a constant 5%
expenditure
throughout the
given
time period. Henceforth, we can
see
how trends have caused India's social culture to shift to social
media
.