The two pie charts compare the expenditure on ads by different types of media in India from 2012 to 2017. Overall, the trend observed is that television spent the most on advertisements, with printed media at a close second place. Over the 5 year time period, there was an increase of 43% to 45% of expenditure from television. In contrast while there was a 8 percent decrease in printed media. Additionally, digital media made up a short 6% of ad expenditure, which significantly increased to 15% in 2017. On the other hand, radio media, which spent 7% in 2012, had a decline to 4% in 2017. Although many types of media have shown growth, outdoor media remained at a constant 5% expenditure throughout the given time period. Henceforth, we can see how the popularity and trends of the world’s culture have shifted to social media over time. Nevertheless, change is necessary for the media to reach all types of people.
The two pie charts compare the
expenditure
on ads by
different
types of
media
in India from 2012 to 2017.
Overall
, the trend observed is that television spent the most on advertisements, with printed
media
at a close second place. Over the
5 year
time period, there was an increase of 43% to 45% of
expenditure
from television. In
contrast
while there was
a
8 percent decrease in printed
media
.
Additionally
, digital
media
made up a short 6% of ad
expenditure
, which
significantly
increased to 15% in 2017.
On the other hand
, radio
media
, which spent 7% in 2012, had a decline to 4% in 2017. Although
many
types of
media
have shown growth, outdoor
media
remained at a constant 5%
expenditure
throughout the
given
time period. Henceforth, we can
see
how the popularity and trends of the world’s culture have shifted to social
media
over time.
Nevertheless
,
change
is necessary for the
media
to reach all types of
people
.