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One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion?

Advertisements play a major role in influencing the buying decisions of customers. Over the years, there has been a dramatic increase in the number of ads targeting children because advertisers are aware that kids are the centre of nuclear families. Most of these ads are aired in the evenings when children are back from school and sitting in front of the television. Some people opine that commercials targeting young kids should be banned. I agree with this view to a great extent because in my opinion excessively promotional ads have a devastating effect on children. First of all, children are easily manipulated by the adverts which take them to the virtual world and coax them to purchase products that are not always worth their money. For instance, toys of the Star Wars series are very popular among teenagers and sales of these toys are very high in the market. Secondly, the advertisements are delivered in such a way that children start pestering their parents to buy those products. The fast food chain McDonald’s employs this strategy. Their ads attract more and more teenagers to eat fast food which is not good for health because it contains high levels of fats and cholesterol which cause obesity and diabetes in children. Another reason to restrict ads is that they may even put the lives of children at risk. Children often imitate the dangerous stunts performed by celebrities in commercials and often lose their life or cause themselves serious injuries because they are not aware of the consequences. On the other hand, not all ads are bad. Actually, some of them promote good habits in children. For example, some ads encourage children to brush their teeth twice a day and wash their hands frequently. Such ads develop healthy habits in children and hence they should be aired during prime time. To summarize, most ads targeting children are overly promotional and have a negative impact on children. Hence the government must ensure that they are not aired during prime time. However, ads promoting good habits and social commitment must be shown in the evenings when most children are in front of the television.
Advertisements play a major role in influencing the buying decisions of customers. Over the years, there has been a dramatic increase in the number of ads targeting
children
because
advertisers are aware that kids are the
centre
of nuclear families. Most of these ads
are aired
in the evenings when
children
are back from school and sitting in front of the television.
Some
people
opine that commercials targeting young kids should
be banned
. I
agree
with this view to a great extent
because
in my opinion
excessively
promotional ads have a devastating effect on children.

First of all
,
children
are
easily
manipulated by the adverts which take them to the virtual world and coax them to
purchase
products that are not always worth their money.
For instance
, toys of the Star Wars series are
very
popular among
teenagers
and sales of these toys are
very
high in the market.
Secondly
, the advertisements
are delivered
in such a way that
children
start
pestering their parents to
buy
those products. The
fast
food chain McDonald’s employs this strategy. Their ads attract more and more
teenagers
to eat
fast
food which is not
good
for health
because
it contains high levels of fats and cholesterol which cause obesity and diabetes in children.

Another reason to restrict ads is that they may even put the
lives
of
children
at
risk
.
Children
often
imitate the
dangerous
stunts performed by celebrities in commercials and
often
lose their
life
or cause themselves serious injuries
because
they are not aware of the consequences.

On the other hand
, not all ads are
bad
. Actually,
some
of them promote
good
habits in
children
.
For example
,
some
ads encourage
children
to brush their teeth twice a day and wash their hands
frequently
. Such ads develop healthy habits in
children
and
hence
they should
be aired
during prime time.

To summarize
, most ads targeting
children
are
overly
promotional and have a
negative
impact on
children
.
Hence
the
government
must
ensure that they are not aired during prime time.
However
, ads promoting
good
habits and social commitment
must
be shown
in the evenings when most
children
are in front of the television.
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Jhumpa Lahiri

IELTS essay One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion?

Essay
  American English
5 paragraphs
359 words
6.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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