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Marketing strategy for big companies should be placed on offer and discounts, and in what are the advantages and disadvantages of this trend.

Marketing strategy for big companies should be placed on offer and discounts, and in what are the advantages and disadvantages of this trend. NrWO2
Today, big companies allocate healthy amount for advertisement and marketing to attract customers by offering them huge discount and offers. There are certain advantages and disadvantages of this methodology. This essay will discuss more about this process in detail with relevant examples. Firstly, big companies have enough balance to offer attractive offers and huge discount. So, it helps them to clear their stocks, generate revenues and create huge customer base. Apart from that, in specific time of the year, for example in festival seasons, buyers have more capacity so companies take advantage of this period by offering them great discount with lower profit margin. For instance, in India, new telecom operator Relience Jio offered free service to all its subscribers for six months to build strong customer base. Hence, offers and discounts are the vital tool to attract customers. On the other side, sometimes it creates negative effect on customer's mind. Many customers believe that companies clear their outdated and defective stocks through offers and discounts. Thus, it harms company's reputation and creates adverse effect on selling of other products of the company. For instance, some of the companies offer huge discount at all time which makes everyone in doubt about the real price and quality of product. Hence, in some cases, discount and other offers can lower down reputation of product. In conclusion, big companies should focus on the product quality instead of attracting customers through other ways as customer satisfaction is the key of success in real world.
Today
,
big
companies
allocate healthy amount for advertisement and marketing to attract
customers
by offering them
huge
discount
and
offers
. There are certain advantages and disadvantages of this methodology. This essay will discuss more about this process in detail with relevant examples.

Firstly
,
big
companies
have
enough
balance to
offer
attractive
offers
and
huge
discount
.
So
, it
helps
them to
clear
their stocks, generate revenues and create
huge
customer
base. Apart from that, in specific time of the year,
for example
in festival seasons, buyers have more capacity
so
companies
take advantage of this period by offering them great
discount
with lower profit margin.
For instance
, in India, new telecom operator
Relience
Jio
offered free service to all its subscribers for six months to build strong
customer
base.
Hence
,
offers
and
discounts
are the vital tool to attract customers.

On the
other
side,
sometimes
it creates
negative
effect on customer's mind.
Many
customers
believe that
companies
clear
their outdated and defective stocks through
offers
and
discounts
.
Thus
, it harms
company
's reputation and creates adverse effect on selling of
other
products of the
company
.
For instance
,
some of the
companies
offer
huge
discount
at all time which
makes
everyone in doubt about the real price and quality of product.
Hence
, in
some
cases,
discount
and
other
offers
can lower down reputation of product.

In conclusion
,
big
companies
should focus on the product quality
instead
of attracting
customers
through
other
ways as
customer
satisfaction is the key of success in real world.
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IELTS essay Marketing strategy for big companies should be placed on offer and discounts, and in what are the advantages and disadvantages of this trend.

Essay
  American English
4 paragraphs
250 words
6.0
Overall Band Score
Coherence and Cohesion: 6.5
  • Structure your answers in logical paragraphs
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    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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