The reading and the lecture are both about certifying wood. Whereas the author of the reading states that many companies would not certify their wood for several reason, the lecturer suggests that certified wood will help wood companies. The lecturer casts doubt on the main points made in the reading by providing three reasons.
First of all, according to the article, many consumer loss trusts on advertising so even if the company says that their wood is certified they will not buy it. However, the lecturer disputes this point. He says that American consumer will trust any independent agency. Furthermore, he mentions that consumer will be convinced if the advertised product is certified.
Secondly, the passage states that the value of the wood would be higher than uncertified ones by that the consumer will not buy it. Nevertheless, the lecturer refutes this argument. He argues that value is not the first thing American consumer sees. In addition, he points out that consumer think about the value if the price difference in much higher in fact if the difference is low, they tend to buy the expensive.
Finally, the reading claims that the wood company certify their wood will not make sense unless the company is planning to sell in foreign countries. On the other hand, the lecturer believe that it is not true. He thinks that the company should think about the competition and the future. Moreover, he feels that foreign companies might come to USA and destroy the companies who have not certify their wood yet.
The
reading
and the lecture are both about certifying
wood
. Whereas the author of the
reading
states that
many
companies
would not certify their
wood
for
several reason
, the
lecturer
suggests that certified
wood
will
help
wood
companies
. The
lecturer
casts doubt on the main points made in the
reading
by providing three reasons.
First of all
, according to the article,
many
consumer
loss trusts on advertising
so
even if the
company
says that their
wood
is certified
they will not
buy
it.
However
, the
lecturer
disputes this point. He says that American
consumer
will trust any independent agency.
Furthermore
, he mentions that
consumer
will
be convinced
if the advertised product
is certified
.
Secondly
, the passage states that the value of the
wood
would be higher than uncertified ones by that the
consumer
will not
buy
it.
Nevertheless
, the
lecturer
refutes this argument. He argues that value is not the
first
thing American
consumer
sees
.
In addition
, he points out that
consumer
think
about the value if the price difference in much higher in fact if the difference is low, they tend to
buy
the expensive.
Finally
, the
reading
claims that the
wood
company
certify their
wood
will not
make
sense unless the
company
is planning to sell in foreign countries.
On the other hand
, the
lecturer
believe that it is not true. He
thinks
that the
company
should
think
about the competition and the future.
Moreover
, he feels that foreign
companies
might
come
to USA
and
destroy
the
companies
who have not
certify
their
wood
yet
.