ADVERTISEMENTS ARE BECOMING MORE AND MORE COMMON IN EVERYDAY LIFE. IS IT POSITIVE OR NEGATIVE?

It is argued that advertising is becoming more popular in our daily life. While I accept that this has both benefits and drawbacks, I would argue that there are more disadvantages than advantages. On the one hand, advertisement has some benefits. Chief amongst them is that it can provide information to customers about products and services. Therefore, customers can make better shopping choices. Take an example, people watch TV commercials about different brands of shampoo products and they can choose the one that works best for them. Furthermore, advertising can raise people's awareness and knowledge about product development. It can be seen that advertisements help people discover more about technical devices. For instance, kids know a lot about technical devices because they watch many adverts about digital gadgets on television. On the other hand, I strongly believe that there are great drawbacks which outweigh these benefits. The primary reason for this view is that an organization has to spend a huge amount of money on advertising. As a result, this lead to an increase in the cost of their products and services. For example, Vinamilk takes a billion Vietnam dong to promote their new milk product. Another factor is that advertising encourages people to buy things that they do not really need. Apple's marketing and advertising campaigns, for instance, have a huge influence on the spending habits of the young generation. As a result, many the young are long to own the latest version of the iPhone even though their old still are perfectly adequate for their needs. In conclusion, although there are some positive effects of advertisements, it seems to me that it is more disadvantages to using adverts.