The charts illustrate the proportion of five media types ad spending in İndia. The charts gives information about the year 2012 and the year 2017. Units are measured in percentage.
Overall, TV and print ad spendings were the highest in 2012 and 2017 Figures for outdoor which was 5% and cinema ad spendings which was 1% did not change. The amount of radio ad speding saw a fall in the same time period. The numbers of cinema ad spending changed slightly.
Dijital ad spending increased from 6% to 15%. over the five-year period. Figures for print ad spending that accounted for 38% in 2012 fell 30% in 2017, while the amount of tv ad spending rose from 43% to 48% in these years. As for radio spending, there was a decrease at a small rate. Consequently, the amount of digital and radio spendings changed their roles. While radio ad spending was lower than digital ones in 2012, digital ad spending was lower than radio spending in 2017.
The charts illustrate the proportion of five media
types
ad
spending
in
İndia
. The charts
gives
information about the year 2012 and the year 2017. Units
are measured
in percentage.
O
verall,
TV and print ad
spendings
were the highest in 2012 and 2017 Figures for outdoor which was 5% and cinema ad
spendings
which was 1% did not c
hange.
The amount of
radio
ad
speding
s
aw
a fall in the same time period. The numbers of cinema ad
spending
c
hanged
slightly
.
Dijital
ad
spending
increased from 6% to 15%.
over
the five-year period. Figures for print ad
spending
that accounted for 38% in 2012 fell 30% in 2017, while the amount of
tv
ad
spending
rose from 43% to 48% in these years. As for
radio
spending
, there was a decrease at a s
mall
rate. C
onsequently,
the amount of digital and
radio
spendings
c
hanged
their roles. While
radio
ad
spending
was lower than digital ones in 2012, digital ad
spending
was lower than
radio
spending
in 2017.