People often say that intercontinental hotels offer almost perfect service and facilities. By saying that what I mean is that if local brands want to compete with them, they must prioritize service quality as an essential stage.
It could be challenged, however, local hotel brands should recognize the big advantages of these changings and competing with international hotels.
1. Firstly, it’s is Keeping old customers and, attracting more new ones.
It’s easy to understand when customers who visit the hotel often rely on trust to make decisions based on recommendations or personal experiences, so this is the most effective promotion and marketing method.
“With the poor quality of a hotel, when customers will get unsatisfied, they are ready to move to competitors' service and don’t give good recommendations about the hotel to those who don’t know. So, I’m sure that the hotel will lose potential customers, and must spend a large amount of money and efforts on marketing activities to regain their trust. ”
2, Increasing competitiveness and price are the second benefit.
As we know, the tourists always expect the highest service quality, they are willing to pay a premium for high-quality services rather than wasting time and money on what don’t match their expectations.
In fact, the local hotels have known to take advantage of the feature to improve their service quality, higher than competitors to increase products’ prices, but sometimes prices are inappropriate and too high, which lead to create a negative image for guests, and create unsustainable competition as well.
-> So, the pricing should be balanced with the quality. It should not be increased too high, if the quality doesn't match the rise.
3, Furthermore, the hotel can beneficial in reducing business expenditures.
As lowering marketing and advertising expense, there are some other costs can be reduced, for example:
+ costs of the possibility of errors in the service process
+ the waste in inspection and service monitoring activities, even time
+ and, expenses for repairing mistakes like paying guests for damage, dealing with negative publicity about the hotel, even worse are customer complaints.
4, Another advantages I want to mention it is attracting talented employees for the hotel.
I would say gifted employees will be happy and work effectively at a professional hotel, when they can realize the benefits of the hotel are linked to their interests. Right?
In conclusion, I believe that some advantages I've highlighted can help local hotel brands compete more effectively with international ones.
=> Guests would be more sastisfied if they know all impacts of hotel are improving hotel quality due to consumers rather than producers
People
often
say that intercontinental
hotels
offer almost perfect
service
and facilities. By saying that what
I mean
is that if
local
brands want to compete with them, they
must
prioritize
service
quality
as an essential stage.
It could
be challenged
,
however
,
local
hotel
brands should recognize the
big
advantages
of these
changings
and competing with international
hotels.
1
.
Firstly
,
it’s is
Keeping
old
customers
and, attracting more new ones.
It’s easy to understand when
customers
who visit the
hotel
often
rely on trust to
make
decisions based on recommendations or personal experiences,
so
this is the most effective promotion and marketing method.
“With the poor
quality
of a
hotel
, when
customers
will
get
unsatisfied, they are ready to
move
to competitors'
service
and don’t give
good
recommendations about the
hotel
to those who don’t know.
So
, I’m sure that the
hotel
will lose potential
customers
, and
must
spend a large amount of money and efforts on marketing activities to regain their trust. ”
2, Increasing competitiveness and price are the second benefit.
As we know, the tourists always
expect
the highest
service
quality
, they are willing to pay a premium for high-quality
services
rather
than wasting time and money on what don’t match their expectations.
In fact, the
local
hotels
have known to take
advantage
of the feature to
improve
their
service
quality
, higher than competitors to increase products’ prices,
but
sometimes
prices are inappropriate and too high, which lead to create a
negative
image for guests, and create unsustainable competition as
well
.
->
So
, the pricing should
be balanced
with the
quality
. It should not
be increased
too high, if the
quality
doesn't match the rise.
3,
Furthermore
, the
hotel
can beneficial in reducing business expenditures.
As lowering marketing and advertising expense, there are
some
other costs can be
reduced
,
for example
:
+ costs of the possibility of errors in the
service
process
+ the waste in inspection and
service
monitoring activities, even time
+ and, expenses for repairing mistakes like paying guests for damage, dealing with
negative
publicity about the
hotel
, even worse are
customer
complaints.
4, Another
advantages
I want to mention it is attracting talented employees for the hotel.
I would say gifted employees will be happy and work
effectively
at a professional
hotel
, when they can realize the benefits of the
hotel
are linked
to their interests.
Right
?
In conclusion
, I believe that
some
advantages
I've highlighted can
help
local
hotel
brands compete more
effectively
with international ones.
=>
Guests would be more
sastisfied
if they know all impacts of
hotel
are improving
hotel
quality
due to consumers
rather
than producers